One Handshake

12: Building Connections That Count: Petra Fisher on LinkedIn, Visibility, and Being Unapologetically You

Episode Summary

Petra Fisher went from avoiding networking events to becoming an internationally sought-after LinkedIn expert—all by showing up as herself. In this episode, she shares how to build authentic connections, get visible without chasing clients, and leverage LinkedIn in a way that’s both strategic and fun.

Episode Notes

Petra Fisher, once too shy for traditional networking, turned to LinkedIn out of necessity—and ended up building a thriving global business. In this conversation, she shares how authenticity became her greatest strategy, allowing her to attract clients who truly align with her values. From practical LinkedIn tactics to deeper lessons on showing up unapologetically, Petra reveals what it takes to create real relationships in the digital space. Whether you're struggling to stand out or wondering how to engage without spending hours online, Petra’s insights will shift the way you approach visibility, networking, and personal branding.

Resources Mentioned in the Episode:

• Tips on how to follow your ideal audience on LinkedIn, click here.
• A checklist that shows you exactly how she transformed her profile so that it converts.
  
  The LinkedIn Profile Checklist by Petra is a practical guide to optimizing your profile and boosting your professional presence. With clear, actionable steps, it helps you refine key sections—headline, summary, experience, and more—to showcase your skills and attract the right audience. Grab it here.
   
• Petra also extended a very generous offer to those in the One Handshake community - check out the Fireside Chat forum for details.