In this episode, Sarah Santacroce shares her journey from LinkedIn consultant to founder of the Humane Business Revolution. She opens up about the moment she walked away from the traditional marketing playbook, and why empathy, honesty, and community are now at the core of everything she does. Her new book, Business Like We’re Human, invites us to reimagine work in a way that’s aligned, sustainable, and deeply human.
Sarah Santacroce joins Jillian Vorce to talk about her journey from professional disillusionment to building a business that reflects her values.
Sarah recounts her transformative decision in 2018 to abandon conventional marketing tactics, emphasizing the importance of authenticity and alignment with personal values in a shifting business landscape.
In the conversation, Sarah shares insights from her upcoming book, Business Like We’re Human, and introduces her new, 'Conversations for Change' initiative for launching it. Together, they reflect on the power of relationships, wiring, and the courage it takes to do business your own way.
The conversation underscores the necessity for meaningful work and ethical marketing strategies, inviting listeners to join the ongoing dialogue.
If you’d like to support Sarah and her new book, she is crowdfunding the official launch, Business Like We're Human and would love your help. You can offer as little as $8 and it can help change the conversations we’re having around marketing. With your contribution, you will also get access to the ebook and audio book. https://www.humane.marketing/conversationsforchange . It is open till June 9th.
For links and resources mentioned in the episode:
To connect with Sarah, you can connect with her via her website or Linkedin
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