What if sales didn’t have to feel icky? Seymour Ellis, co-founder of Matchstick, shares his journey from youth work to leading high-performing sales teams across five countries - with a belief that sales, when done right, is an act of service. This episode reframes business development as a values-aligned, human-centered tool for impact.
Seymour Ellis has spent 20+ years building high-performing sales teams across five countries, grounded in one belief: when done right, sales is an act of service.
In this episode, he breaks down what it means to grow without compromising your values - and why founders should lead their own sales before hiring it out.
As co-founder of B Corp-certified Matchstick, Seymour shares real strategies for purpose-led outreach, including how to identify aligned clients and build trust through thoughtful, human connection.
This isn’t a conversation just about tactics - it’s also about mindset, integrity, and designing business growth around who and how you want to serve. If traditional sales don't sit right with you, this one’s for you.
Check out the Partner Program that Seymour and his team created at Matchstick: https://www.thematchstick.co/partner-program
Seymour has extended a VERY generous offer for our listeners: a Sales Health Check. This is a 30-minute complimentary, no-strings audit of your current sales process. https://calendly.com/seymour-matchstick and please use One Handshake as a reference.
If you would like to join us for a future Fireside Chat, and go behind the scenes for an unrecorded deeper conversation with our podcast guests and members of the OH community, learn how you can at OneHandshake.co