In this solo episode, Jillian Vorce dives into the fourth pillar of her 10 Vital Business Relationships framework: the bond with past, current, and prospective customers. She explains how adopting a relentless “service” mindset, rather than constant selling, creates sustainable growth and shields businesses from feast-and-famine cycles, offering quick, actionable ways to nurture every stage of the customer journey.
Picking up where episode 23 left off, Jillian zeroes in on customers as the next essential relationship, urging listeners to suspend the “I already know that” reflex.
She breaks the audience into past, present, and prospective segments and shares concrete tactics, including anniversary postcards, wellness-check calls, and surprise speaking invites that reactivate dormant clients and delight active ones while impressing future buyers.
By reframing every interaction through the lens of service, companies build trust, increase retention, and empower employees to care more deeply about their roles. The conversation underscores that relationship-building compounds over time, making it the most reliable growth engine.
Jillian closes by challenging listeners to test one service-oriented idea this week and report back - send an email to Podcast@OneHandshake.co or else, share it in the One Handshake community, if you’re already a member.
Links mentioned in the episode:
ep 23: Beyond Revenue: The First Three Spokes of a Relationship-Driven Business
ep 13: From Chaos to Connection: How a CRM Can Transform Your Networking Game
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